This is an opportunity to take ownership of content and organic growth at a SaaS company that’s building real momentum.

We’re working with a growing SaaS company that’s looking to accelerate their content and organic growth. We’re working with a growing software business where content plays a central role in how the product is discovered, understood, and adopted. The foundations are in place, investment is there, and the next step is to bring in someone who can lead content with clarity, confidence, and direction as the company scales.

This role suits someone who understands how strong content fuels growth. Someone who knows how to turn product knowledge and customer insight into material that people actually want to read, listen to, or share: and who can connect that work to meaningful website traffic and demand.

What this role is really about

You’ll own content and SEO end to end, with a strong focus on turning ideas into traffic that matters. This is not a role where you’ll be handed a finished playbook. You’ll be expected to form opinions, challenge assumptions, and guide the business on what good looks like.

You’ll immerse yourself in the product and the customers. You’ll figure out where they spend time, what they care about, and how content can meet them there. From written content to richer formats like podcasts or video, the focus is on relevance, quality, and distribution, not volume for its own sake.

What you’ll be responsible for

• Owning SEO and content strategy, with a clear focus on driving real website traffic and engagement
• Assessing existing content and activity and setting a clear direction on what works and what doesn’t
• Creating and overseeing high-quality content across blogs, long-form pieces, campaigns, and other formats
• Shaping a content-led GTM approach that supports awareness, education, and demand
• Exploring richer content formats such as podcasts, video, or audio where they make sense
• Ensuring content is distributed effectively, not just published
• Partnering with demand generation to turn content into measurable outcomes
• Using data to guide decisions and refine direction over time

What will set you up for success

• Deep experience in content and SEO roles, ideally within SaaS or B2B environments
• A strong point of view on what good content looks like and how it drives growth
• Comfort being the expert in the room and advising others on best practice
• Experience turning content into genuine traffic and engagement, not just output
• Curiosity about customers, products, and how people actually discover and learn
• Confidence experimenting with different formats and channels
• A practical, hands-on approach that balances strategy with execution

SaaS experience is helpful, but content depth matters more than industry labels.

Why this role is worth your time

• You’ll have clear ownership and influence from day one
• The business is already investing in content and ready to be led
• You’ll work closely with senior stakeholders who want your expertise
• There’s room to shape not just content, but how content fits into growth overall
• Flexible working, with Wellington-based HQ and remote options available