- Run the marketing function
- Wellington-based (Hybrid)
- Growth across the US and UK
This dynamic and innovative software company provides cloud-based solutions. With an ambitious goal of acquiring 20,000 users, the company is expanding its reach and are seeking a Head of Marketing to lead their marketing efforts to drive substantial growth Purpose:
As the Head of Marketing, you will develop and execute a comprehensive marketing strategy aligned with their growth objectives. This role involves overseeing all aspects of marketing, from product positioning to demand generation and digital strategies. Accountabilities:
Technical Skills, Qualifications & Experience:
- Developing and implementing a holistic marketing strategy to support user growth and market expansion.
- Providing leadership and mentoring to the revenue team, fostering high performance.
- Overseeing product marketing for clear messaging and positioning.
- Driving brand awareness and establishing the company as an industry leader.
- Managing website content and digital initiatives for lead generation.
- Building and maintaining relationships with key stakeholders and partners.
- Regularly reporting on marketing metrics and adjusting strategies for ROI optimization.
- Staying updated on market trends and competitor activities.
Personal Skills, Attributes & Competencies:
- Proven experience in a senior marketing role, preferably in SaaS and/or Accounting Software industries.
- Strong leadership, analytical, and strategic thinking skills.
- Proficiency in marketing automation platforms and CRM systems, ideally HubSpot.
- Excellent project management skills with the ability to deliver on time and within budget.
- Bachelor’s degree in marketing, business, or related field.
- Excellent communication and interpersonal skills.
- A self-motivated team player with the ability to work independently and contribute to team tasks.
- Clear and concise communication skills, with an aptitude for learning new systems quickly.
- Solution-focused problem solver with integrity and trustworthiness.
- Open to constructive feedback and actively participating in team settings.
- Positive attitude and effective collaboration skills.
If this sounds like something you could be interested in, apply now, and we will be in touch!