About the company:
Our client is kiwi based SaaS start-up working on a unique software-only approach to vehicle tracking, offering solutions that provide additional insights atop competitors’ hardware. With it's focus in the wildfire management sector, they help firefighting and first responder teams coordinate and track emergency operations. 

Purpose:
The marketing team's primary purpose is to establish the company as a leading name in the wildfire technology sector, facilitating the company's transition from hardware-focused operations to a software-centric approach. The team's efforts are critical in supporting the company's aggressive top-line growth targets through strategic marketing initiatives.

Responsibilities include: 

• Develop and execute a comprehensive marketing strategy.
• Manage advertising campaigns, trade shows, and event planning.
• Oversee digital content creation, ensuring brand consistency and engagement.
• Analyze data to inform decision-making and optimize marketing efforts.

Essential Skills/Requirements:

• Proven expertise in advertising, particularly digital campaigns.
• Strong event management experience, with a knack for engaging trade show presentations.
• Ability to analyze marketing data and glean actionable insights.
• Excellent communication skills, both for internal collaboration and external brand messaging.